BALAJI Advertising & Marketing Agency
Marketing strategy is the long-term plan a company uses to promote its products, reach the right customers, and achieve its sales goals.
In a bit more detail:
A marketing strategy answers questions like:
Who are our customers?
What are we selling them?
Why should they choose us instead of others?
How will we promote our product (ads, social media, price, place)?
Research and planning is the first step in marketing strategy.
It means collecting information about the market and making decisions before taking action.
Research includes:
Studying customer needs and wants
Analyzing competitors
Understanding market trends
Finding strengths and weaknesses
Planning includes:
Setting marketing goals
Choosing target customers
Deciding product, price, place, and promotion
Making a budget and timeline
Awareness (Top of Funnel – TOF)
Customers first learn about the brand
Examples: ads, social media posts, videos, influencers
Interest / Consideration (Middle of Funnel – MOF)
Customers compare options and learn more
Examples: product details, reviews, emails, demos
Conversion (Bottom of Funnel – BOF)
Customers decide to buy
Examples: discounts, offers, strong call-to-action, easy checkout
Retention & Loyalty (Post-Purchase)
Keeping customers coming back
Examples: follow-up emails, loyalty programs, good customer service
Digital advertising is the promotion of products or services using online platforms and digital devices.
Key Points:
It uses the internet to reach customers
Ads are shown on websites, apps, and social media
Businesses can target specific audiences (age, location, interests)
Results can be measured easily (clicks, views, sales)
Brand building is the process of creating a strong and positive image of a brand in customers’ minds so they recognize it, trust it, and prefer it over others.
Key Points:
Builds brand identity (name, logo, colors, message)
Creates trust and loyalty
Makes the brand memorable
Helps a business stand out from competitors
Media strategy is a plan that decides where, when, and how often advertisements will be shown to reach the target audience effectively.
Key Points:
Chooses the right media channels (TV, social media, websites, print, radio)
Decides budget allocation
Plans timing and frequency of ads
Aims to reach the right audience at the right time
Our Clients
Bellini Special
Digital Advertising
Grateful INC
Research & Planning
Beauty ORG
Marketing strategy
Soylent Corp
Digital Advertising
Sport Brands
Digital Advertising
Magic Mind
Research & Planning
Initech Ltd.
Digital Advertising
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